In the rapidly evolving landscape of global storytelling, one creative mind stands at the intersection of tradition and technology, art and artificial intelligence. Zeeshan Zabih, once a lynchpin of Pakistan’s broadcast media scene, has re-emerged on the world stage— not as a director behind a lens, but as a pioneer shaping cinema without one.
For over 15 years, Zabih’s fingerprints were on some of the most memorable moments in South Asian television.
Whether editing for GEO TV, directing and managing major promotional campaigns for ARY Digital, or producing campaigns for SAMAA TV, his work defined the visual culture of a generation. Now, his canvas has expanded—and his tools have modernized.
Today, through his groundbreaking venture WWW.AIBEE.ONLINE, Zabih is producing striking visuals and full-length narratives using artificial intelligence.
Gone are the lights, cameras, and crowded sets. In their place: neural networks, generative engines, and a limitless imagination.
At AIBEE, commercials, music videos, children’s stories, and social campaigns are born from nothing more than an idea and a prompt.
“AI doesn’t kill creativity—it frees it,” Zabih says.
“I’ve shot stories in dusty alleys and built sets with dozens of crews. Now, I can dream in pixels and produce in days what used to take months.”
Zabih’s genius lies not only in his technological fluency, but in his deep artistic foundation. He knows the drama of a dolly shot, the poetry of lighting, the psychology of a well-timed edit. This sensibility allows him to shape AI outputs with cinematic soul. He doesn’t simply generate images—he directs them.
His portfolio includes everything from Pakistan Super League and other sports promotions to emotionally rich content like Shan-e-Ramzan campaigns and directing Cricket legends to act in comedy skits.
These experiences have readied him to translate cultural nuances into algorithmic expression—an incredibly rare skill in today’s AI rush.
Now, Zabih is bringing that innovation to New York.
He is currently collaborating with me on a hybrid cinematic project in New York.
The project fuses live-action performances with AI-generated characters and environments. bold fusion of real and virtual performance seeks not only to expand the visual language of cinema but to ask: What does it mean to act, to feel, to direct—when half your cast doesn’t exist in the physical world?
The partnership is a true East-meets-West venture, combining my layered narratives and humanist vision with Zabih’s digital wizardry.
Together, we are going to build a model of filmmaking where creativity is no longer bound by budget, geography, or even reality.
For the global arts community, Zeeshan Zabih is a figure to watch. Not simply because of what he’s making, but how he’s making it—and where it’s all heading.
His work is a glimpse into a new era where the brushstrokes of cinema may be rendered not by hand or camera—but by code.
Still, at the heart of his journey remains a timeless truth: Whether through reels or renderings, it’s the human story that matters the most.
Follow for more: Twitter (X) | Facebook | Instagram | LinkeIn
